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2025 marks a turning point as health insurers widely adopt digital care platforms. Driven by patient demand for convenience and personalization, insurers leverage AI-powered tools to analyze real-time feedback, improve patient experience, and streamline care. This digital shift enhances engagement, operational efficiency, and care quality, transforming the insurance landscape

Evidence-based patient engagement strategies have become increasingly important in healthcare settings to improve outcomes, enhance patient satisfaction, and optimize resource utilisation. Based on recent research and expert recommendations, here are six effective strategies to enhance patient engagement.